Incorporating AI into Live Casino

Jean-Pierre Houareau, CEO at Live Solutions, tells iGB about how using AI presenters could be the next step in conjoining artificial intelligence and the gambling industry.

Live Solutions AI

As the industry becomes more attuned to the capabilities of AI, companies are looking for the best ways to incorporate the technology into their products.

For Live Solutions, this has taken the form of AI presenters for their casino games.

“Our AI presenters are a new initiative to work alongside our live hosts,” says Houareau. “They will manage the game action and keep players informed just like a live host would.”

Houareau says this improves communication between operators and players, particularly as the messages are personalised to the player.

“AI presenters offer huge benefits as they give operators the ability to communicate with their players,” he explains. “AI presenters can target a particular player and give them a specific message.


“For example, a player can be reminded during a game that they need to provide KYC documentation to the operator.”

Personalised or depersonalised?

Using an AI presenter allows operators to be more attentive to their players’ needs, as AI can utilise automation.

“AI presenters can operate around the clock, offering uninterrupted assistance to players,” explains Houareau. “This accessibility is particularly valuable where players may be in different time zones and speak a multitude of languages.”

And for those that aren’t wooed by the personalisation elements, the anonymity of the AI presenter might prove attractive.

“Interacting with an AI presenter can provide a level of privacy and anonymity that some players may prefer,” he continues. “AI presenters can make decisions based solely on objective rules and algorithms, which can enhance transparency and fairness.”

The human element

Everywhere you look, questions are being raised about whether using AI can trump human interaction.

Houareau believes the benefits outweigh the cons.

“AI presenters don’t require training,” he says. “Once developed and deployed, they can handle numerous interactions simultaneously.”

He adds that AI has the capability to “handle a high volume of transactions without the limitations of human resources”. This, he says, “allows operators to accommodate a larger number of players”.

But this doesn’t mean it’s foolproof – especially in that grey area between what is real and what is supposed. “The use of an AI presenter that looks and sounds like a specific living person, such as a celebrity, can potentially raise copyright and intellectual property concerns,” Houareau explains.


With concerns around intellectual property and copyright infringement, then, having a watertight contract between operators and ambassadors is crucial.

“As long as the operator has a contract in place with said person or celebrity to use their image, there should be no issue,” Houareau continues.

“Using an AI presenter that closely resembles or imitates a celebrity without their permission could potentially infringe upon these rights, so we would always insist that the proper release clauses are in place before developing a bespoke AI presenter.”

Incorporating AI into future plans

Although the AI presenters are now live, this isn’t the end of the road for their development. More tweaks are coming.

“Some of the future enhancements that we are looking into include enhancing the realism of the AI presenter to provide a more immersive gambling experience, which could involve improving facial expressions, body language and voice modulation to create a more human-like interaction,” Houareau reveals.

As well as improving their designs, Live Solutions is also looking into “incorporating responsible gambling features into AI presenter technology to help identify signs of problem gambling or excessive risk-taking behaviour.”

“This could include features like time and spending limits, personalised recommendations for breaks, or even providing resources for support, all articulated in a humanlike way through the AI presenters.”

Whichever way AI presenters could develop, Houareau believes the limitlessness and scale of AI will offer more opportunities as the technology progresses.

“The possibilities are endless and we are excited to be part of the AI evolution.”

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AI, Quantum Computing and VR: locating the next tech step with CB100

So far, 2023 belongs to technology. The AI boom continues to produce awe and amazement while the progression of VR continues to excite tech fans across the globe. 

As an industry that has constantly evolved with the never-ending advancements in modern technology, we probed our CasinoBeats 100 Club on the topic by asking: 

What is the next technological step that could sweep across the online casino industry? And why?

Raphael Di Guisto, Founder at Silverback Gaming: The next technological step that could sweep across the online casino industry is the use of generative AI for generating game concepts and design concepts. This advancement has the potential to revolutionise the industry by significantly reducing production times for new games.

One notable example of this technological advancement is showcased by Silverback’s two upcoming games, Banana Blitz Deluxe and Mariachi Wild Fiesta. By utilising generative AI, Silverback has been able to streamline their game development process, cutting production times by six to eight weeks per game. This accelerated timeline allows for faster releases of high-quality games, keeping up with the growing demands of the online casino market.

Generative AI enables the automatic generation of game concepts and design elements based on predefined parameters and patterns. This technology can generate a wide range of innovative ideas, saving developers substantial time and effort in the initial stages of game development. By automating the concept and design generation process, developers can focus more on refining and enhancing the gameplay experience, resulting in more engaging and immersive games for players.

Thomas Kolbabek, CTO at Golden Whale: Forward looking, predictive operations, powered by AI. Shifting customer interaction gradually from past observations to future predictions is the equivalent of inventing the weather forecast. A convenience we take for granted today.

More specifically, predictive operations leverage existing operational platforms and gaming data, which is available in abundance in our industry. When such source data is processed, enriched with industry experience, and prepared to apply machine learning models efficiently, we can predict what players will want and enjoy in the next moment or the near future.

Why does AI excel at this? It finds correlations efficiently and without personal bias in very large data sets beyond what we as human beings can comprehend with reports and charts.

How will we take this to the next level? While AI is improving speed and capabilities of data analysis and predictions, we can focus our energy on testing hypotheses many times faster than with traditional A/B testing processes and devise new and innovative incentives for our players.

So rather than worrying what kind of clothes to pack for tomorrow’s trip we can focus on making the most out of our journey for us and everyone around us.

Max Sevostianov, Chief Operating Officer at Betbazar: I believe there are several major developments that will shortly sweep across the online casino industry. The first is the emergence of improving virtual reality and extended reality technology, which will provide a new layer of immersion and engagement for players. 

Using VR/ER tech, players can – for example – virtually sit across from the dealer at a table and look at their cards, replicating the feeling of being in an actual bricks-and-mortar casino venue and bringing them that much closer to the action.

The second is the wider adoption of cryptocurrencies and blockchain technology, because both bring an increased level of security and transparency to online casino games. 

Accepting cryptocurrencies allows for secure, anonymous transactions, while the addition of blockchain technology can also be used to create provably fair games where players are able to verify the randomness of outcomes. 

Both of these things lead to increased transparency and – ultimately – a much safer experience for the player. The introduction of AI and machine learning is also a very important step. This technology can help answer questions and provide information really fast, so I think it will play an important role in improving customer service. 

AI and machine learning can also be used to personalise your content as they can analyse player behaviour and create smarter games that are tailored for individual users. All of these points are tied to improvements in the speed and coverage of internet services globally.

In recent years, we’ve seen the percentage of players using mobile increase dramatically, to the point that I now believe it’s vital for operators to offer an app or something that allows them to bet and play wherever they are. Improvements in the 5G network – and whatever the next level of coverage will be – will increase the potential in continents like Africa, where internet penetration is currently very low.

Jean-Pierre Houareau, CEO at Live Solutions: The slots sector is highly competitive but there is only so much that can be done to differentiate products in this area. The game show sector is interesting as more studios develop new concepts for this format. We believe that the live casino sector has the most potential for innovative change.

There is also a perception that live casino means live dealer only. The live dealer model has many challenges. It relies on studios and staff, both of which have to be licensed in regulated jurisdictions and in many cases, studios have to be geographically located within those jurisdictions. 

Studio’s also require a physical infrastructure including tables, casino equipment and premises. Because this setup is costly and time consuming, operators are keen to have as many players as possible on each table at any one time. This impacts on a player’s experience as it’s likely they will have to queue for a table and get very little personal attention.

There is therefore the potential for a new approach to the live casino sector which would really allow players and casinos to properly appreciate one another. This is already happening with products like our own – players, game presenters, casino staff and VIP managers are all able to talk to each other face to face at the tables without ever having to queue. 

We are very happy to be pushing the boundaries of live casino, leading with the player experience, and always interested to see other innovations in this area.

Aleksandra Andrishak, Editor in Chief at Slotsjudge: The metaverse represents a new frontier for online casinos. As VR and AR technologies continue to mature, I anticipate seeing immersive, interactive, casino gaming experiences being developed within the metaverse, creating an environment that replicates the thrill of a physical casino, but with the accessibility of online gaming. 

The integration of blockchain, DeFi, NFTs, AI, and the metaverse can potentially revolutionise the online casino industry, providing an experience that is more engaging, fair, and exciting for players. However, there will be challenges to overcome, primarily regulatory concerns and technological implementation.

Live Solutions Launches AI Presenters to Host Casino Games

Live Solutions, the casino table games platform provider, is embracing the latest cutting-edge technology by providing AI presenters to host its casino games.

These incredibly realistic and versatile presenters are currently hosting all games including Blackjack, Roulette and Baccarat by Live Solutions in English, keeping the players informed and managing the game action just like a human host would.

The second version of this technology has now been released and can turn an image of any individual into an avatar, capable of speaking any language and hosting an infinite number of tables for any game.

This astonishing development in technology now allows operators to have an AI presenter in the image of one of their influencers or brand ambassadors. These digital creations can appear with properly branded clothing and backgrounds and will be able to speak custom messages in any language while expertly managing the casino game and its players.

Among the many benefits that this technology brings is the ability for the AI presenters to target individual players with specific messages. For example, a player can be reminded during a game that they need to provide KYC documentation to the operator. This means all kinds of messages can be delivered to players in a human way, rather than just through a notification via text.

Live Solutions’ platform offers the thrill of real-life casino tables using high-quality video streaming for all players, providing more than 3,600 table hosts speaking 55 languages. Its streaming platform Casino Floor Live provides access to such popular games as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan.

Live Solutions’ CEO Jean-Pierre Houareau said: “Being a leading provider of technology, we were in the perfect position to forge ahead on a new path for the gambling industry with artificial intelligence.

“We realised we had the technical ability to create realistic AI presenters who would be able to host casino tables extremely efficiently, without fatigue and without error, and they are therefore perfect to fill in when a live presenter may not be available.

“They were originally conceived as a filler in for the live presenters, but we had requests from players to provide AI-only tables, and were happy to oblige. The future has arrived and Live Solutions is now leading the way with this exciting technological development.”

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It’s good to talk, especially when it means an operator and a player can connect with one another. 

Jean-Pierre Houareau from Live Solutions explains why having a personal connection with players is vital and gives examples of the benefits that a face-to-face relationship brings to both operators and their players alike.

Why is it so important for operators to connect face-to-face with players?

Having face-to-face interaction with players is very important and that’s why Live Solutions offers the only product on the market that allows players to make personal connections while playing their favourite casino games.

Our software means players can talk to each other while playing at the tables and can interact with the table hosts, any operator representatives and the Live Solutions team.

Having a face-to-face connection also means operators can build trust. When players can interact with representatives of a gambling company, they may feel more confident that they’re dealing with a reputable and trustworthy organisation. This can be especially important in an industry where there are concerns about fraud and unethical practices.

Having personal connections also means gaining a better understanding of the needs of players. By interacting with players at the tables, operators can gain a better understanding of their preferences and concerns. This information can be used to develop more effective marketing strategies, improve customer service, and identify areas where the operator can make improvements.

Some players may require assistance or support to manage their gambling behaviour, and face-to-face contact can be an important way to provide this help. For example, an operator might offer to connect players with resources to help them control their gambling habits.

Also, when players can interact with someone from a gambling company, it can help make them feel valued and like they’ve enjoyed a personalised experience. This can lead to increased customer loyalty and repeat business.

Why is a face-to-face experience especially powerful in emerging markets, such as the US?

Connecting face-to-face with players can be particularly powerful in emerging markets such as the US as it contributes to building a recognised brand.

In emerging markets, certain operators may be less well-known, so a more personal kind of interaction can therefore help to build brand recognition and raise awareness of the company's offerings. It’s also a great opportunity to develop personal relationships and build trust, which can be particularly important when an operator is in the early stages of establishing a foothold in an emerging market.

Emerging markets often have unique cultural and regulatory environments and Live Solutions believes its localised hosts, with their understanding of local cultures and preferences, can bridge this gap in the market. Face-to-face interactions can also help operators gain a better understanding of those local preferences and needs. This can be important for tailoring products and services to meet the needs of local players.

There can often be regulatory concerns within emerging markets and concern over the impact of gambling on local communities. By connecting face-to-face with players, operators can demonstrate their commitment to responsible gambling practices and address these concerns in a more personal and direct way.

In what ways can operators deliver this connected experience?

Live Solutions has replicated the experience of a brick-and-mortar casino online through video streaming, which enables face-to-face contact for everyone.

But there are other types of content that operators can use to deliver a face-to-face experience to players. For example, one of the most effective ways to forge a connection is through live events. These can be trade shows, conferences, or gaming exhibitions, where operators can showcase their products and services, meet with players, and establish personal contacts.

Operators can also offer in-person support to players, such as through local customer service centres or through dedicated customer service representatives who are available to meet with players in person.

Video conferencing can also connect operators with players face-to-face. This could include virtual one-on-one meetings or group video conferences, where operators can answer players’ questions in real-time.

Social media platforms are another means by which a connection with players can be made in a more personal way. Operators can use Facebook, Twitter and Instagram, for example, to interact with players, answer their questions, and offer support in real-time.

Mobile apps can also deliver a more personalised and interactive experience to players, by offering in-app chat support, personalised recommendations, and other features that help to establish a more personal connection.

What sort of player does this kind of connection appeal to? How can operators use it to appeal to specific demographics?

Face-to-face interactions can appeal to different kinds of people, depending on the specific context and demographic.

However, face-to-face interactions tend to be particularly appealing to players who are looking for a more personalised and humanised experience; want to establish trust and rapport with the gambling operator; are seeking support with their gambling behaviour and are interested in building relationships and networks within the gambling community.

Gambling operators can use face-to-face interactions to appeal to specific demographics by tailoring their content and messaging to the needs and preferences of those groups.

For example, younger players may be more likely to engage with gambling operators through social media or mobile apps – so operators can use these channels to offer personalised recommendations and support that’s tailored to their needs and preferences.

It can also be the case that high rollers may be more interested in attending live events or receiving in-person support from dedicated customer service representatives. Operators can therefore establish personal connections with this kind of player in those ways, to offer them exclusive perks and benefits.

Problem gamblers may be more likely to seek out in-person support from trained professionals who can help them manage their gambling behaviour. Operators can offer this support through local customer service centres or online counselling services.

An example of how operators can use face-to-face interactions to appeal to specific demographics is a gambling operator that targets older adults who may be less comfortable with technology.

This operator could offer in-person support through dedicated customer service representatives who are available to meet with players in person. They could also develop educational materials and resources that are specifically tailored to the needs and preferences of older adults, such as brochures or in-person workshops on responsible gambling.

What makes this kind of content appealing to players? How will the experience evolve?

There are several factors that make face-to-face content appealing to players.

First of all, such interactions can be tailored to the specific needs and preferences of individual players, creating a more personalised experience. Communicating with a real person this way can create a sense of human connection and empathy that is difficult to replicate through other channels.

Very importantly, connecting with a gambling operator face-to-face can help to establish trust and credibility, which can be particularly important for players who may be hesitant to engage with online gambling.

Such face-to-face interactions can also offer players help with managing their gambling behaviour, which can be particularly appealing for players who may be struggling with addiction or other issues.

As technology continues to evolve, the face-to-face experience is likely to become even more interactive. For example, virtual and augmented reality technologies could be used to create more immersive face-to-face experiences, allowing players to interact with gambling operators in a virtual environment.

Artificial intelligence, which is rapidly being deployed in many parts of society around the world, could be used within the gambling industry to create more personalised and responsive interactions, allowing operators to tailor their messaging and support to the specific needs and preferences of individual players, around the clock.

Mobile technology could also be used to deliver more interactive and personalised experiences, allowing players to access support from gambling operators in real-time.

The face-to-face experience is likely to continue to evolve as technology advances, becoming more personalised, immersive, and interactive. However, the fundamental appeal of face-to-face interactions – personalisation, human connection, trust, and support – is likely to remain unchanged.

What else should we know about the issues surrounding the face-to-face experience?

One important thing to keep in mind is that while face-to-face interactions can be a powerful tool for gambling operators, they are not a silver bullet solution.

It's important to use this form of personal connectivity as part of a larger strategy that includes other channels, such as online and mobile, to reach a wider audience and help players who may not be able to attend live events or meet with gambling operators in person.

Additionally, it's crucial for operators to prioritise responsible gambling practices in all of their player interactions. This includes providing information and resources to help players make informed decisions about their gambling behaviour, offering support to those who may be struggling with addiction, and taking steps to prevent underage gambling and other forms of harm.

The face-to-face experience is just one piece of kit in the larger toolbox available to gambling operators, but it’s undeniably a powerful way to connect with players and establish long-term relationships. By using face-to-face interactions in a thoughtful and responsible way, operators can create a more engaging and supportive gambling environment for all players, all of the time.

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Q&A w/ Jean-Pierre Houareau, CEO at Live Solutions about the Romanian market

What is the state of play in the Romanian market?

In 2019, the Romanian gambling market generated a total revenue of €1.5 billion, representing an increase of 12.5% compared to the previous year. This growth was driven primarily by the online gambling sector, which accounted for nearly 25% of the total market share.

The Romanian gambling market is regulated by the National Gambling Office (ONJN), which oversees licensing and regulation of all forms of gambling in the country. In recent years, the ONJN has implemented stricter regulations for online gambling operators, including mandatory technical standards, responsible gambling measures, and increased taxation.

Despite these regulations, the Romanian gambling market continues to attract new players and operators. In 2020, several major international gambling companies received licenses to operate in Romania, including bet365, Betfair, and 888 Holdings. Additionally, the Romanian government has recently announced plans to further liberalize the gambling market, including plans to allow for the construction of large-scale casinos in certain areas.

It is worth noting that the COVID-19 pandemic has had a significant impact on the Romanian gambling market, as it has in many other countries. During the pandemic, many land-based casinos and betting shops were forced to close, leading to a surge in online gambling activity. It remains to be seen how the pandemic will continue to impact the Romanian gambling market in the long term.

How are your games helping operators to unlock the market’s full potential?

Here at Live Solutions we have created of its kind casino tables games with video chat which currently no other provider offers. In our opinion, operators can create differentiation for themselves by offering unique, innovative and engaging games to attract and retain players.

Our features are nothing if not unique and innovative and are available in 55 languages which can help to drive players towards new content.

The incorporation of this technology within the gaming space can offer a more immersive and interactive gambling experience. These new technologies can help to create a more engaging and enjoyable experience for players, which can lead to increased player loyalty and retention.

Overall, by offering a wide range of innovative and engaging games, operators can meet the needs and preferences of players, differentiate themselves from their competitors, and create a more sustainable and successful gambling market.

Why do you consider Romania to be such an important market?

Romania has a population of over 19 million people, making it one of the larger markets in Europe. This represents a significant potential customer base for gambling operators, both online and land-based.

The Romanian gambling market is relatively new and has been growing rapidly in recent years, which has attracted a lot of interest from international gambling companies. This growth is likely to continue as the Romanian economy continues to develop and the demand for gambling entertainment increases.

Romania has a relatively low tax rate on gambling activities, which makes it an attractive destination for operators looking to minimize their tax liabilities. This has helped to attract new operators to the market, which in turn has increased competition and driven further growth.

As a member of the European Union (EU) Romania benefits from EU regulations and protections. This provides a stable regulatory environment for operators and helps to ensure the safety and security of customers.

Do player preferences differ from other markets? What does localisation look like in Romania?

Player preferences in the Romanian gambling market may differ from other markets due to cultural and demographic differences. However, there are also many similarities between the Romanian market and other European markets in terms of player preferences.

In terms of localisation, many international gambling operators have adapted their products and services to meet the needs and preferences of Romanian players. This may involve translating their websites and games into Romanian, offering local payment methods, and providing customer support in Romanian. Some operators may also offer localized promotions and bonuses that are tailored specifically to the Romanian market.

Additionally, the ONJN has implemented strict regulations for online gambling operators that require them to offer games that are appropriate for Romanian players. This may include games that are popular in Romania, such as traditional card games like Baccarat or Rummy, as well as popular slot games.

While there may be some differences in player preferences in the Romanian market, many international gambling operators have adapted their products and services to meet the needs of local players, and the ONJN has implemented regulations to ensure that operators are offering appropriate games for the market. This localisation helps to ensure that the Romanian gambling market remains attractive and accessible to both local and international operators.

What is the competitive landscape like? Is there room for operators to enter and claim solid market share?

While there are some established operators in the market, there is still a significant amount of competition and opportunities for new entrants.

In the online gambling sector, there are a number of international operators that have entered the market, including major players such as Bet365, 888 Holdings, and PokerStars. Additionally, there are also several local operators that have been successful in the market, including Superbet, Fortuna, and Netbet.

In the land-based sector, there are a number of casinos and slot parlours operating in Romania, including the famous Casino Bucharest and Palace Casino.

The ONJN has implemented strict regulations for online gambling operators, including technical standards, responsible gambling measures, and increased taxation, which may present some challenges for new operators entering the market. However, these regulations also help to ensure the safety and security of customers and provide a level playing field for all operators.

Overall, the Romanian gambling market offers opportunities for new operators to enter and claim solid market share, particularly in the online gambling sector, which has seen significant growth in recent years. However, competition is strong and new entrants will need to offer attractive products and services to compete with established operators.

What are some of the challenges being faced? How can they be overcome?

There are several challenges facing the Romanian gambling market, including:

Increasing taxes: The Romanian government has increased taxes on gambling activities, which has put pressure on operators’ margins and profitability.

Stringent regulations: The ONJN has implemented strict regulations for online gambling operators, which may make it more difficult for new operators to enter the market and compete with established operators.

Competition: The Romanian gambling market is becoming increasingly competitive, with many established operators and new entrants vying for market share.

Problem gambling: As with any gambling market, there is a risk of problem gambling, which can have negative social and economic consequences.

To overcome these challenges, operators and regulators can take several steps, including:

Collaboration and advocacy: Operators can work together and with industry associations to advocate for more favourable tax and regulatory policies.

Innovation: Operators can differentiate themselves by offering innovative products and services that meet the changing needs and preferences of players.

Customer protection: Operators can invest in responsible gambling measures, such as self-exclusion tools, to help protect vulnerable players.

Localisation: Operators can adapt their products and services to meet the needs and preferences of local players, which can help to build brand loyalty and increase market share.

Education: Operators and regulators can work together to educate players about the risks associated with gambling and promote responsible gambling behaviours.

Overall, by working together, operators and regulators can help to create a sustainable and successful gambling market in Romania that balances the needs of operators, players, and society as a whole.

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